THE BRAND IDENTITY
is the DNA of your business.
- who are we?
- what do we do?
- why do we do it?
- how does the brand speak?
- how does it look and feel?
- what does the brand stand for?
- how transparent and honest is the brand?
it defines the concept that makes the brand unique.
THE VISUAL IDENTITY
is a description of the visual elements which
the core of the brand. for example;
- the logo
- the way the logo will be used
- the color pallet